Startups Selecionadas: As empresas da primeira etapa incluem soluções em diversas áreas:

Mobilidade: Projetos como Droneportos do Brasil (mobilidade aérea urbana com drones) e Mover Tech (otimização de fluxo turístico).

Experiência do Turista: Dig-In (recomendação personalizada de experiências) e Smart Composer VR (patrimônio cultural em Realidade Virtual).

Sustentabilidade e Gestão: Wastebank & Grupo Sygecom (economia circular e resíduos inteligentes) e SpaceGov (Inteligência Territorial para gestão pública).

2. Gramado Futuro Lab e Estruturas de Apoio

A cidade está criando a infraestrutura necessária para o desenvolvimento contínuo da inovação:

Gramado Futuro Lab: Projeto que busca acelerar a inovação local por meio de colaboração entre poder público, setor privado e academia.

Estudo de Espaço Criativo e Colaborativo: Previsão de criação de um espaço de coworking e incubação para empreendedores, startups e empresas emergentes.

Fundo Municipal de Inovação: Mecanismo em pauta para estruturar o financiamento de novos projetos e soluções tecnológicas.

O foco em Turismo Inteligente e a criação de um Sandbox Regulatório solidificam Gramado como um polo de inovação com um nicho bem definido no contexto do Rio Grande do Sul.

GOVERNANÇA DO ECOSSISTEMA DE GRAMADO

A Governança do Ecossistema de Inovação de Gramado, RS, está fortemente alinhada com a estrutura mais ampla do programa Inova RS e com o papel central da cidade como polo de eventos de inovação, como o Gramado Summit.

A governança eficiente em ecossistemas de inovação, como o de Gramado/Serra Gaúcha, atua para minimizar barreiras institucionais, integrar interesses diversos e incentivar a cocriação entre os principais atores.

🏛️ Estrutura de Governança

Embora Gramado faça parte do Ecossistema Regional de Inovação da Serra Gaúcha (uma das regiões do programa Inova RS), sua governança local e a do ecossistema gaúcho em geral seguem o modelo da Quádrupla Hélice, envolvendo a articulação e colaboração entre quatro setores:

Governo/Poder Público: Inclui a prefeitura local e o Governo do Estado do Rio Grande do Sul (principalmente a Secretaria de Inovação, Ciência e Tecnologia – SICT). Atuam como facilitadores e agentes de fomento, criando um ambiente regulatório e estratégico favorável.

Academia: Engloba universidades e instituições de pesquisa (como a Universidade Federal do Rio Grande – FURG, mencionada em contextos regionais), que fornecem conhecimento, pesquisa e formação de talentos.

Empresas/Iniciativa Privada: Setor crucial, com ênfase nas startups, nas empresas de tecnologia e nos setores tradicionais de Gramado (como turismo e metalmecânico da Serra Gaúcha). São a força motriz que gera negócios e aplica a inovação.

Sociedade Civil Organizada: Associações, entidades de classe, investidores e a comunidade em geral, que fornecem demandas, ideias e apoio social para as iniciativas.

🚀 O Papel de Gramado no Ecossistema

Gramado se destaca no cenário de inovação do Rio Grande do Sul, principalmente devido ao Gramado Summit, um dos maiores eventos de inovação e empreendedorismo do país.

Ponto de Conexão: O Gramado Summit é um catalisador que atrai empreendedores, investidores, startups e representantes do governo e da academia de todo o Brasil e do exterior. Isso torna Gramado um fórum central para networking e discussões estratégicas do ecossistema.

Parceria Público-Privada (PPP): O Governo do RS, através da SICT e de outras secretarias (SPGG, Seduc, Setur), tem sido correalizador do Gramado Summit. Essa parceria inédita demonstra o alinhamento estratégico e o compromisso do Poder Público em usar eventos como plataforma para fomentar políticas de inovação.

🎯 Pilares da Governança

De modo geral, a governança eficaz neste ecossistema é construída sobre os seguintes pilares:

Estrutura Colaborativa: Criação de fóruns, comitês e conselhos (a exemplo da estrutura do Inova RS) que facilitem a comunicação e o intercâmbio entre os atores, coordenando ações e definindo metas conjuntas.

Alinhamento Estratégico: Garantia de que os objetivos dos diferentes atores (município, estado, empresas, academia) estejam voltados a uma visão comum de longo prazo para o desenvolvimento regional através da inovação.

Transparência e Flexibilidade: Adoção de mecanismos de governança transparentes e adaptáveis para responder rapidamente às demandas de um ambiente de inovação em constante mudança.

GRAMADO INNOVATION ECOSYSTEM

The innovation ecosystem of Gramado, in Rio Grande do Sul, is notable for being strongly anchored in the tourism sector and driven by one of the largest innovation events in Latin America: the Gramado Summit. The city has been actively positioning itself to become a “living laboratory” of innovation, mainly through public policies and initiatives that integrate the public sector, companies, academia, and society.

🌐 Pillars and Key Agents

The development of the Gramado ecosystem is based on collaboration between various actors, following the Quadruple Helix model (Government, Companies/Startups, Academia, and Society).

Gramado Summit: It is the main catalyst of the ecosystem, annually bringing together startups, investors, entrepreneurs, and professionals from all over the country for discussions on technology, innovation, and entrepreneurship.

Municipal Government: Demonstrates active commitment through the creation of the Innovation Secretariat and the implementation of the Municipal Innovation Policy (Law No. 4,296/2024), which aims to structure the local innovation environment.

Startups and Companies: The presence of over 300 startups at the Gramado Summit (in 2024), with emphasis on sectors such as retailtechs, edtechs, healthtechs, and fintechs, demonstrates the attraction and focus on new businesses.

Inova RS (State Government): The program works to strengthen regional ecosystems, including the Serra Gaúcha region, of which Gramado is a part, focusing on projects such as the Tourism Intelligence System.

🧪 Innovative Initiatives and Projects

Gramado’s great differentiator is the use of its tourism vocation as an engine for innovation, testing solutions in the city’s real-world environment.

1. Smart Tourism Regulatory Sandbox

This is a pioneering project in Brazil that transforms Gramado into a “living laboratory” for testing innovative solutions in the tourism sector.

Objective: To allow startups to test their technologies and business models in a controlled and simplified regulatory environment, accelerating the implementation of innovations in tourism.

Selected Startups: The companies in the first phase include solutions in various areas:

Mobility: Projects such as Droneportos do Brasil (urban air mobility with drones) and Mover Tech (optimization of tourist flow).

Tourist Experience: Dig-In (personalized experience recommendations) and Smart Composer VR (cultural heritage in Virtual Reality).

Sustainability and Management: Wastebank & Grupo Sygecom (circular economy and smart waste) and SpaceGov (Territorial Intelligence for public management).

2. Gramado Futuro Lab and Support Structures

The city is creating the necessary infrastructure for the continuous development of innovation:

Gramado Futuro Lab: A project that seeks to accelerate local innovation through collaboration between the public sector, the private sector, and academia.

Creative and Collaborative Space Study: Planned creation of a coworking and incubation space for entrepreneurs, startups, and emerging companies.

Municipal Innovation Fund: A mechanism under discussion to structure the financing of new projects and technological solutions.

The focus on Smart Tourism and the creation of a Regulatory Sandbox solidify Gramado as an innovation hub with a well-defined niche in the context of Rio Grande do Sul.

GRAMADO ECOSYSTEM GOVERNANCE

The Governance of the Innovation Ecosystem of Gramado, RS, is strongly aligned with the broader structure of the Inova RS program and with the city’s central role as a hub for innovation events, such as the Gramado Summit.

Effective governance in innovation ecosystems, such as that of Gramado/Serra Gaúcha, works to minimize institutional barriers, integrate diverse interests, and encourage co-creation among key stakeholders.

🏛️ Governance Structure

Although Gramado is part of the Serra Gaúcha Regional Innovation Ecosystem (one of the regions of the Inova RS program), its local governance and that of the Rio Grande do Sul ecosystem in general follow the Quadruple Helix model, involving the articulation and collaboration between four sectors:

Government/Public Power: Includes the local municipality and the Government of the State of Rio Grande do Sul (mainly the Secretariat of Innovation, Science and Technology – SICT). They act as facilitators and agents of promotion, creating a favorable regulatory and strategic environment.

Academia: Encompasses universities and research institutions (such as the Federal University of Rio Grande – FURG, mentioned in regional contexts), which provide knowledge, research, and talent development.

Businesses/Private Initiative: A crucial sector, with emphasis on startups, technology companies, and traditional sectors of Gramado (such as tourism and the metalworking industry of the Serra Gaúcha region). They are the driving force that generates business and applies innovation.

Organized Civil Society: Associations, trade organizations, investors, and the community in general, which provide demands, ideas, and social support.

For the initiatives.

🚀 Gramado’s Role in the Ecosystem

Gramado stands out in the innovation landscape of Rio Grande do Sul, mainly due to the Gramado Summit, one of the largest innovation and entrepreneurship events in the country.

Connection Point: The Gramado Summit is a catalyst that attracts entrepreneurs, investors, startups, and representatives from government and academia from all over Brazil and abroad. This makes Gramado a central forum for networking and strategic discussions within the ecosystem.

Public-Private Partnership (PPP): The Government of Rio Grande do Sul, through SICT and other secretariats (SPGG, Seduc, Setur), has been a co-organizer of the Gramado Summit. This unprecedented partnership demonstrates the strategic alignment and commitment of the Public Sector to using events as a platform to foster innovation policies.

🎯 Pillars of Governance

In general, effective governance in this ecosystem is built upon the following pillars:

Collaborative Structure: Creation of forums, committees, and councils (similar to the Inova RS structure) that facilitate communication and exchange among stakeholders, coordinating actions and defining joint goals.

Strategic Alignment: Ensuring that the objectives of the different stakeholders (municipality, state, companies, academia) are aligned with a common long-term vision for regional development through innovation.

Transparency and Flexibility: Adoption of transparent and adaptable governance mechanisms to respond quickly to the demands of a constantly changing innovation environment.